Brick Live Group Acquisition
In December 2017 LVCG acquired the BRICKLIVE Group and the Parallel Live Group.
BRICKLIVE events have received widespread acclaim as a leading network of partner-driven shows designed to showcase the benefits of LEGO® as an educational tool worldwide. In December 2017 BRICKLIVE shows were hosted simultaneously across three continents – Europe, Asia and South America.
LVGC’s strategy is to build on the success of BRICKLIVE partner-driven events in the UK, South Korea, Japan, Switzerland and Brazil to further extend the global footprint of these shows, with a focus on the Far East and China in particular.
Parallel Live is the sister company of Brick Live and worked with with LEGO Systems, Inc, part of the LEGO Group, to promote LEGO LIVE NYC in February 2018.
Since the acquisition, BRICKLIVE has expanded rapidly through its global reach and brand extensions such as BRICKLIVE Centres, BRICKLIVE Cafes and BRICKLIVE Touring.
Bright Bricks Acquisition
In October 2018 LVCG announced the acquisition of Bright Bricks, one of the world’s premier brick model building companies. Read more about that on our Projects page.