Brick Live Group Acquisition
In December 2017 LVCG acquired the BRICKLIVE Group and Parallel Live Group. BRICKLIVE events have received widespread acclaim as a leading network of partner-driven shows designed to showcase the benefits of LEGO® as an educational tool worldwide.
In December 2017 BRICKLIVE shows were hosted simultaneously across three continents – Europe, Asia and South America.
LVGC’s strategy is to build on the success of BRICKLIVE partner-driven events in the UK, South Korea, Japan, Switzerland and Brazil to further extend the global footprint of these shows, with a focus on China and USA in particular. Since the acquisition, BRICKLIVE has expanded rapidly through its global reach and brand extensions such as BRICKLIVE Centres, BRICKLIVE Cafes and BRICKLIVE Touring.
Parallel Three Six Zero
Parallel Live has entered into a joint venture agreement with Three Six Zero for BRICKLIVE in USA and Canada. The company Parallel Three Six Zero has been formed. Parallel Three Six Zero has agreed terms with Live Nation Entertainment for the launch of these events. The first event took place at The Star in Frisco on 26 and 27th January 2019.
Bricklive Education has entered into an agreement with pioneers in digital education, Immersive Minds. This exciting collaboration will enable BL Education to develop and enhance educational content for BRICKLIVE shows globally, starting at the BRICKLIVE Dallas event at the end of January 2019, where Immersive Minds ran the ‘Coding Corner’.
Bright Bricks Acquisition
In October 2018 LVCG announced the acquisition of Bright Bricks, one of the world’s premier brick model building companies. Read more about that on our Projects page.