2nd April 2019
and has therefore entered into an agreement with The National Exhibition Centre Limited to host BRICKLIVE in Birmingham from 31 October 2019 to 3 November 2019.
Whilst this will result in a greater outlay for the Group in hosting the NEC Show, the Group expects to benefit from increased revenue through the receipt of all ticket and commercial sales for the NEC Show, having previously only received a content and licence fee. A new format will be introduced, including introducing half-day sessions and other new features currently not exhibited elsewhere.
Sarah Whittaker will be joining the Group as Chief Marketing Officer at the beginning of May 2019. Sarah will be responsible for running the NEC Show and will manage other BRICKLIVE shows and events, both in the UK and Europe.
Sarah will be responsible for running the NEC Show and will manage other BRICKLIVE shows and events, both in the UK and Europe.
David Ciclitira, the Group's Chairman, commented: "This marks another important development for the Group, whereby we will be promoting, managing and operating our flagship BRICKLIVE show in the UK. The NEC Show has continued to expand its offering, attracting an ever increasing number of fans. We are therefore delighted to be managing and hosting the show for the first time and believe it will have a positive impact for the Group.
Sarah brings a substantial amount of event management experience and will be a fantastic addition to the LVCG team."
Further information on this announcement is available on our RNS page.
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