BL Education agreement with Immersive Minds for BRICKLIVE Digital Content

LVCG is pleased to announce that, its wholly-owned subsidiary, Bricklive Education Limited (“BL Education”), has entered into an agreement with pioneers in digital education, Immersive Minds Limited (“Immersive Minds”).

BL Education will work closely with Immersive Minds, and in particular with founder and director Stephen Reid, who has worked in digital education for the last 18 years, 12 of which he has specialised in Games-Based Learning. He has represented organisations such as Microsoft and BBC, and events such as BETT, ISTE, Minecon Insomnia, Minefaire and Minevention. Stephen will be a director of BL Education, alongside David Ciclitira and Andrew Smith, and will receive a 20% shareholding in BL Education in return for his services.

This exciting collaboration will enable BL Education to develop and enhance educational content for BRICKLIVE shows globally, starting at the recently announced BRICKLIVE Dallas event taking place at the end of January 2019, where Immersive Minds have been confirmed to run the ‘Coding Corner’.

Andrew Smith: Managing Director of Live Company Group Plc, said: ‘Education has been at the forefront of our agenda for the Company since its inception and so this partnership cements this goal. Combining education with the digital age will also further increase the demographic of BRICKLIVE, especially as we move into new markets in America and globally. With their experience in teaching digital education, using platforms such as Minecraft and LEGO, and working with reputable companies such as Microsoft, Immersive Minds is the ideal partner. Future plans include creating education programmes and lesson plans that we integrate in BRICKLIVE shows.’

Stephen Reid, Director and Founder of ImmersiveMinds, said: ‘Immersive Minds are excited to be taking the first steps in bringing our digital creativity and education content to BRICKLIVE through a new partnership. The team at Immersive Minds are looking forward to creating content and experiences for BRICKLIVE. Our partnership will offer parents and children a wealth of unique new experiences as part of their visit to BRICKLIVE.’

Here’s Stephen speaking to us in New York back in February. 

This announcement is available for download on our RNS page.

BRICKLIVE 2 year review

Under the ownership of the Live Company Group the BRICKLIVE brand has come a long way in two years. Our latest review is below.

Parallel Live Announces Joint Venture Agreement with Three Six Zero for BRICKLIVE in USA and Canada

David Ciclitira and Paul Macrae at The Star

LVCG is pleased to announce that its wholly-owned subsidiary Parallel Live Group Limited (“PL”) has signed a joint venture with US-based company Three Six Zero, forming the new company Parallel Three Six Zero Inc. (“PTSZ”). PTSZ has been granted exclusive rights by PL to promote BRICKLIVE events in North America and Canada with Brick Live International Limited as its content provider.

Three Six Zero is an international management, intellectual property, and technology company based in Los Angeles. Working with prominent entertainment figures, tech companies and lifestyle brands, the company is dedicated to fostering innovation and creativity across each new business venture.

PTSZ has agreed terms for an exclusive agreement with Live Nation Entertainment, Inc. for the promotion of BRICKLIVE events throughout North America and Canada. BRICKLIVE is a LEGO based events including features such as BRICKLIVE Animal Paradise which recently launched in Beijing. These rights are initially for one show, and if successful, would allow for a minimum of a further two shows to be staged.
The location of the first show will be at The Star in Frisco, Texas, on 26th and 27th January 2019.

The location for BRICKLIVE Dallas

David Ciclitira: Executive Chairman at Live Company Group, said: “We consider Three Six Zero to be one of the USA’s most innovative content companies. I believe our new Joint Venture, PTSZ, will make the BRICKLIVE shows one of the leading Kids brands in the USA. Three Six Zero also have a longstanding relationship with Live Nation who we are delighted to be working with. The fact that Live Nation has chosen The Star in Frisco as the initial venue is very exciting.”

Paul Macrae: Chief Operating Officer at Three Six Zero, said: "Three Six Zero values innovation and recognises the importance of strong family ties. Nothing epitomises both as much as the ‘Lego’ brand. Working with the Live Company Group and Live Nation, we are excited to deliver the BRICKLIVE show to Lego fans across North America. This show brings fun, creativity and learning to the next generation of entrepreneurs and innovators. We're pleased to be able to help young audiences discover their own ingenuity and find their future paths."

Drew Cantor at Live Nation Entertainment, said: “We are excited to be teaming up with Parallel Live and Three Six Zero to bring one of the most innovative family events to America. BRICKLIVE is not only a modern and educational event for kids, but also a fantastic pastime experience for adults. BRICKLIVE is seeing success all around the globe and we anticipate it being a huge success in America.”

This announcement is available for download on our RNS page.

LVCG Announces Partnership with The Prince Albert II of Monaco Foundation (the “Foundation”) for 20 City Tour of China with BRICKLIVE ANIMAL PARADISE

His Excellency Mr. Bernard Fautrier, Vice-President and Chief Executive Officer of the Foundation and David Ciclitira, Chairman of the Company, are pleased to announce that the Foundation, LVCG, and LVCG’s joint venture partner in China, BrickLive Centre Education Technology (Beijing) Co., Limited (“BLCET”) have entered into a partnership agreement. Through the newly created exhibition, BRICKLIVE ANIMAL PARADISE, details of which were announced by LVCG on 19 July 2018, which will visit 20 cities around China over the next 3 years, the Foundation, LVCG and BLCET will be working together to educate children in China about the need to protect and preserve the environment, endangered species and biodiversity.

Today H.S.H Prince Albert II of Monaco attended the opening of BRICKLIVE ANIMAL PARADISE at the Beijing National Stadium, commonly known as The Bird’s Nest.

Visitors to BRICKLIVE ANIMAL PARADISE will experience life-sized statues depicting the world’s most loved and endangered animals, all located in their natural habitats, across four distinct zones. A one hundred page book will be available to support the exhibition and to educate visitors on each animal, explaining their habitat and what we can do to aid their survival. Also translated into Mandarin, the book will be the centre piece of an educational programme and will be the next level in interactive brick-filled fun.

David Ciclitira: Executive Chairman of Live Company Group Plc, said: “We at LVCG are delighted to be able to support the Foundation both financially and more importantly through the BRICKLIVE ANIMAL PARADISE exhibition and its associated education initiatives. We hope to reach over a million visitors in China whom I am sure will be gaining their first understanding of the real danger these animals are in and the many ways in which we can make a difference through their lifetimes. At this point I would like to point out that none of this would have been possible without the support of the Foundation and our local partner, SEEC Media.”

H.E. Bernard Fautrier: Vice President and Chief Executive Officer of the Foundation said: “The Prince Albert II of Monaco Foundation is delighted to cooperate with LVCG and BLCET and the BRICKLIVE ANIMAL PARADISE exhibition to raise public awareness in China about the threatened disappearance of a large number of species.”

Yuet Sarah Chong: Chief Executive Officer of Bricklive Centre Education Technology (Beijing) Co., said: “Bricklive Centre Education Technology (Beijing) Co., is thrilled to cooperate with the Foundation in striving towards raising awareness for endangered animals across the world. We reach millions of children across China and give them the opportunity to obtain an understanding of the importance of these endangered animals and why they must be protected. We are delighted to have the The Chinese People’s Association for Friendship with Foreign Countries (“CPAFFC”) as a sponsor for our Animal Paradise event and to have their assistance in reaching millions of children across China.”

This announcement is available for download on our RNS page and a copy of the event report is available here.


LVCG continues to grow its market presence and enhance its reputation throughout Japan by simultaneously running two BRICKLIVE events over the past few days. The cities of Shizouka and, for the first time Akihabara both opened their doors on Saturday 11th August to crowds of BRICKLIVE fans ready to enjoy the interactive content.

Both events ran across the weekend with Akihabara running until today, while Shizouka finished yesterday. Both shows were very well attended, as the content continues to inspire all to learn, build and play, featuring BRICKLIVE’s staple brick pits, LEGO® Star Wars Zone, race tracks, graffiti wall and more.

David Ciclitira: Executive Chairman of LVCG, said: “We are delighted to see this exciting expansion within Japan. Together with Korea, where we first began our international expansion, Bricklive Japan continues to grow its number of shows this year. It is such a great achievement to
see the brand continue to grow.”

You can download a copy of this release on our RNS page


LVCG announces that it has secured the first three locations for BRICKLIVE Lite shows in Korea, following the concept’s announcement in June as a new brand extension consisting of temporary and smaller events or exhibitions, staged in venues including shopping centres and hotels. With fun, interactive activities for participants to get involved in, there are two 100 sqm shows at the Jeju Lotte Hotel (July to September) and the Busan Lotte Hotel (July to August), and a 825 sqm show at the Munwha Broadcasting Corporation in Daegu (July to October).

More for fans to do in Korea

Designed to provide the BRICKLIVE experience but on a temporary basis, the BRICKLIVE Lite shows tap into a newmarket with two of the secured locations in hotels. Content for the shows continues to inspire all to learn, build and play, featuring BRICKLIVE’s staple brick pits, LEGO® Star Wars Zone, race tracks, graffiti wall and more.

LVCG is also bolstering its Korean market offering with the addition of two new centres. Located at the Hilton Hotel Gyeongju and Hanwha Resort GuoJe Belvedere, the centres will serve as new permanent spaces.


The news comes as BRICKLIVE also today announces an expansion of its interactive experiences to the Dominican Republic with Latin American partner EXIM-Entertainment Division LLC in October, following its successacross Brazil and Argentina. The show will debut in Santo Domingo and will be presented in a 2,000sqm space of Sambil Santo Domingo’s shopping mall. Enabling participants to enjoy the trademark activities within BRICKLIVE’s building zones, from building spaceships in the LEGO® Star Wars Zone to racing their own cars on a real race track, leading Dominican toy store La Novia de Villa will also be installing various models of LEGO® statues and product collections at the BRICKLIVE exhibition’s entrance.

David Ciclitira, Executive Chairman of LVCG, said: “The growing relationship with our Korean partner HiBrick continues to be fundamental to the growth of the business, and we’re delighted to announce the addition of two new centres as well as the first three locations for our BRICKLIVE Lite shows. We’re hugely focused on continuing to expand our presence internationally, so the launch of our Dominican Republic show is also a very important one for the business, and we’re very much looking forward to it being brought to life in October.”

You can download a copy of this release from our RNS page


National Stadium, Beijing

The Company is pleased to announce that the BRICKLIVE Animal Paradise show, created by BRICKLIVE Touring, will begin a three-year, twenty city tour of China, beginning on 7 September 2018 at the world-famous National Stadium in Beijing, also known as the Birds Nest Stadium.

LVCG’s wholly-owned subsidiary Brick Live International Limited (“BLI”) has entered into a licence agreement with Bricklive Centre Education Technology (Beijing) Co., Ltd (“BLC”), the Group’s 49%-owned joint venture in China, for the exclusive right to sub-license the staging and promotion of BRICKLIVE Animal Paradise in China. 

Pursuant to the agreement, BLC has entered into a sub-licencing agreement the with Decheng Holding Industrial Co., Ltd (company no: 911101083181089867) (“Decheng”) for the organisation and staging of the tour shows across the 20 venues until September 2021. In addition, Decheng has an option to extend the sub-licencing agreement for a further 3 years on the same terms, to take the show to an additional 20 cities. The total value to BLI of the initial 3-year contract is US$3.1 million, comprising both content and show licence fees.

The creation of this BRICKLIVE Animal Paradise show has been funded by BLC, and under the agreement with Decheng, BLC receives a guaranteed percentage of sponsorship and ticket revenue. 

The preservation of rare animals is a crucial topic for China at the moment and so the aim of this new tour is an educational one. BRICKLIVE Animal Paradise will feature a spectacular array of more than 60 LEGO built animal models and will serve as an ideal learning through play platform, through which to engage both children and adult visitors alike. The event will bring together both physical and digital educational experiences.

David Ciclitira, Chairman said: "This tour represents the culmination of everything we have worked and aimed for. Coupled with the launch of the new contract in Korea at the end of June, the BRICKLIVE Animal Paradise tour demonstrates that we have truly captured the world’s attention with BRICKLIVE. To be pairing this presence with the pressing issue of protecting endangered species is immensely rewarding.”

Sarah Chong, JV Partner, said: “This venture is extremely exciting. China’s appreciation for enhancing educational coupled with the national focus on endangered species makes it the perfect location to tour with such an impressive event output.”

You can download a copy of this release from our RNS page. 


Grimaldi Forum, Monaco

LVCG is pleased to announce a partnership with the Grimaldi Forum for the launch of BRICKLIVE Monaco Christmas.

Following the success of BRICKLIVE Christmas in London’s Saatchi Gallery in 2017, BRICKLIVE Christmas will launch in Monaco at the principality’s prestigious, Grimaldi Forum, to offer fans the ultimate brick-building experience for the entire family during the Christmas holidays.

BRICKLIVE Christmas will showcase all the best bits of BRICKLIVE shows in 2018. Activities will include an interactive build zone featuring LEGO Friends bricks and a dance zone, a Monaco build map with all the favourite construction bricks, colourful brick pits with 250,000 bricks to create with, a 10m graffiti wall, the famous race ramps for visitors to race their creations and much, much more. From Christmas and creative build zones, through a dedicated Star Wars Zone, to Minecraft and Galactic adventures, each zone will provide a different brick-based, interactive activity for fans to build their dream creations.

The main attraction of the event will be the impressive, professionally built Animal Paradise LEGO® statues along with a selection of Christmas themed builds.

To announce this launch, on Monday 9th July BRICKLIVE staged a pop-up at the Grimaldi Forum, featuring five amazing life size LEGO models – the elephant, tiger, leopard, gorilla, and a lion. After learning that the elephant alone took 271,000 bricks and 1,600 LEGO bricks to build, local press such as Monaco Matin were invited to a preview of the five fantastic animals which will be featured as part of the upcoming BRICKLIVE Animal Paradise Tour in Korea.  

David Ciclitira, Chairman said: “Following the success of BRICKLIVE Christmas in Saatchi Gallery, we are delighted we are progressing with this event, particularly in Monaco. This is a partnership with The Grimaldi Forum and we hope that this will become a tradition for Monaco for a number of years. Over the Christmas and New Year period many come to Monaco from Cote D’Azur and Italy, so this is a key date and market for us and is a great opportunity.” 

Sylvie Biancheri, Managing Director the Grimaldi Forum said: “At the Grimaldi Forum we have been looking to set up a stand out exhibition for some time. We first saw BRICKLIVE in Basel and so there was no doubt that we wanted the show to join us. We look forward to working with the BRICKLIVE team on this and for years to come.”

You can download a copy of this release from our RNS page. 


Today BRICKLIVE announces the launch of the first BRICKLIVE CENTRE in Fulong, China. The centre is filled with an array of great BRICKLIVE favourites, as well as some new, specially commissioned models such as a life size Polar Bear, a skier in bright red, an orange dragon and even our very own LEGO Curling game!

Our founder Clive Norgaard Morton was invited to attend the Press Preview and to cut the opening ribbon! The day was attended by over 100 Press and Journalists, along with specially invited children and their families.

Clive said, 'It is such an incredible experience to be here. The partners have really embraced the BRICKLIVE brand and have transformed this space into something truly amazing. Coming from the beginning of this journey it is such a pleasure to continue to spread the BRICKLIVE message across so many different regions and Fans' 

The BRICKLIVE Group’s Press Officer Mark Guest visited the Fulong site while it was still under construction and you can read his report here:


LVCG is pleased to update that the following dates for events in July 2018 have now been confirmed:

- 4th July – opening of the first BRICKLIVE Centre at the Fulong resort in China

- 7th – 22nd July – BRICKLIVE show in Rosario, Argentina with South American partner EXIM Entertainment

- 10th July – launch of the first BRICKLIVE Kids Café in Dongdaemun Design Plaza, Seoul, South Korea

- 12th – 22nd July – BRICKLIVE show in Cordoba, Argentina with South American partner EXIM Entertainment

- 19th -22nd July – BRICKLIVE show in Glasgow, Scotland with UK partner Multiplay

- 26- 29th July – BRICKLIVE show in Bangkok, Thailand with ASEAN partner BEC-Tero Entertainment 

David Ciclitira: Executive Chairman at Live Company Group, said: “BRICKLIVE has a global footprint and, together with the first animal paradise show at the Busan International Film Festival, the events that we have coming up in July is testament to the journey we have taken over the past two years. The events we are confirming are significant shows for us; with the inclusion of two brand extensions they solidify the aims of LVCG this year.” 

You can download a copy of this release from our RNS page. 


LVCG is pleased to announce the publication of the 2017 Annual Report and Results. You’ll find the Annual Report on our Reports page and the Results on our RNS page. 


Similar models at a 2017 show

LVCG announces that, on 28 June 2018, its wholly-owned subsidiary Bricklive Touring Limited entered into a show licence agreement (the “Agreement”) with Oracle Projects International Co. Limited (“Oracle”) and Live Digital, Inc. Limited (“Live Digital”) (together, the “Licensee”), each being companies incorporated in South Korea, in relation to the staging and promotion of the BRICKLIVE Animal Paradise shows, initially in South Korea and Macau, with the option for Japan, Taiwan and Hong Kong with additional annual licence fees.

Full size elephant

BRICKLIVE Animal Paradise will be the first Bricklive Touring exhibition, and is designed to educate the LEGO fan community about endangered species, featuring more than 60 LEGO animals, including a full-size African elephant and a Mako shark.

The Agreement will first bring BRICKLIVE to the Busan International Film Festival in South Korea. This will consist of a precursor to BRICKLIVE Animal Paradise running from July 2018 to November 2018, and an experiential BRICKLIVE, featuring LEGO wizard and Knight Models, to run until February 2019. BRICKLIVE Animal Paradise will follow launching in Macau over the Christmas period and hosted within Oracle’s specially built Mega Dome.

Amazingly detailed models

David Ciclitira: Executive Chairman at Live Company Group, said: “It is extremely exciting to be growing our offering in the Far East. As a location, Korea is the creative hub of BRICKLIVE and it has been the incubator for many BRICKLIVE initiatives since the beginning. The Bricklive Touring contract outlines exactly the journey that BRICKLIVE is going on as we mature as a business and an offering. It represents a new form of BRICKLIVE that is sophisticated and has a longer shelf life. It will feature more models and the touring style widens the audience dramatically.”

Katherine Chung, Director of Development, Oracle Projects: “The new format for this BRICKLIVE show is brilliant. The Mega Dome is a spectacular setting and will make the experience even more of an event and draw in crowds. Added to this is the location; Busan is the second city of Seoul and is growing rapidly in terms of wealth and population.”

A copy of this announcement is available on our RNS page.


LVCG announces that, on 14 June 2018, its wholly-owned subsidiary Brick Live International Limited (“BLI”) entered into a new licence and content lease agreement (the “New Agreement”) with HiBrick Limited (“HiBrick”) and Brick Live World Limited (“BWL”), each being companies incorporated in South Korea and controlled by Reon Kim, a substantial shareholder in LVCG, in relation to certain BRICKLIVE events in South Korea.


The New Agreement provides an extension of the contractual arrangements between BLI and HiBrick and BLW in South Korea, ensuring event output until 31st December 2022. The previous licence agreement between BLI and BLW, which was due to expire on 25 January 2021, has been terminated concurrently with the signing of the New Agreement.

Under the terms of the New Agreement, HiBrick will retain exclusivity in South Korea provided a minimum number of BRICKLIVE centres (permanent) and BRICKLIVE Lite shows (temporary) are opened or staged each calendar year. Additionally, the New Agreement wavers the previous exclusivity of other BRICKLIVE brand extensions within South Korea.
BRICKLIVE Lite is a new brand extension which consists of temporary and smaller events between 400-1,000sqm to be staged in venues such as shopping malls, typically for 10 days or less.

A Permanent BRICKLIVE centre

The New Agreement allows Hi Brick and BLI to work together to sublicense the brand, seeking additional partners to promote BRICKLIVE centres and BRICKLIVE Lite shows in the territory. In this regard, BLI will continue to look for partnership opportunities for BRICKLIVE Touring within the territory.

Lots of building ahead

David Ciclitira, Executive Chairman of LVCG: “Our relationship with our partner in Korea has been fundamental to the growth of the business. HiBrick’s investment in the business has led to Mr Kim becoming the second largest shareholder in LVCG and so we are delighted that we are announcing an extension of his agreement. HiBrick has also been fundamental to developing the educational elements of bricklive in Asia which is expected to further evolve later this year through a new BL Group subsidiary called Bricklive Education. On behalf of the Group, we would like to thank him for his support. As BRICKLIVE continues to expand it is great to show that our partner network is strong and excited about moving forward together with the Group”,

Reon Kim, Chairman Hi Brick: “We are very pleased with our investment in BRICKLIVE and look forward to our continued relationship. It has been a pleasure to work with the team in the UK and we look forward to more exciting opportunities in the future.”

A copy of this announcement is available on our RNS page.


LVCG is pleased to announce the launch of the BRICKLIVE ASEAN Tour with a show in Jakarta, Indonesia, running for ten days from 7th – 17th June 2018.

The impressive BRICKLIVE stage

The show will be hosted in and split across two floors of the impressive PIK Avenue lifestyle and shopping mall in Jakarta.

The event is being run in partnership with Thai entertainment conglomerate, BEC-Tero Entertainment Public Company Limited.

Sponsorship of the event is coming from Tokopedia, an online retailer. Tokopedia are using virtual reality to engage audiences using VR technology in PIK Avenue with LEGO-themed stands throughout the mall.

The official bank sponsor is CIMB Niaga, who have a digital lounge in the shopping centre featuring BRICKLIVE promotional content. Additionally, they are promoting the shows throughout their various channels.

Other sponsorship comes in the form of a media and communications partnership with In Season. There are 12 other media partners including, 90.4 Cosmopolitan FM, and

BRICKLIVE Press Officer Mark Guest interviewed before opening

Neil Thompson, CEO, BECTERO: “We are all very excited that we are able to launch the BRICKLIVE Tour in Asia. Jakarta is going to be a first great event and we are looking forward to taking the tour to Thailand and then travelling to Malaysia and Singapore in November.”

David Ciclitira, Executive Chairman of LVCG: “To begin the ASEAN tour with such a strong ten-day show in the prestigious PIK Avenue demonstrates our belief in BRICKLIVE and our ambitions for the brand. The event incorporates such an impressive variety of attractions, from dancing to VR, adding to the universal appeal of the BRICKLIVE offering. That we have been able to secure specially commissioned models as teasers of the ASEAN Tour locations to come is particularly exciting and we cannot wait to take the show around the region.”

A copy of this announcement is available on our RNS page.


LVCG is pleased to announce the launch in China of BRICKLIVE Kids, the latest venture in the expansion of the BRICKLIVE brand.

BRICKLIVE Kids will be a permanent childcare crèche, where children can enjoy BRICKLIVE’s classic brick pits in a space of around 100sqm, and will have the safety of full time supervision whilst parents go shopping.

A five-year non-exclusive contract has been signed by Bricklive Centre Education Technology (Beijing) Co. Ltd, Bricklive Group’s joint venture partners in China, with Zhuang Xiang Education Consultant (Beijing) Company Ltd. 

BRICKLIVE Kids is coming to Beijing

The first BRICKLIVE Kids will launch at the end of 2018 at New Yansha mall in Beijing, China, with plans to launch 5 additional BRICKLIVE Kids locations over the next 5 years.

David Ciclitira: Executive Chairman at Live Company Group, said: “The BRICKLIVE brand continues to prove its versatility and BRICKLIVE centres now feature in cities around the world in venues ranging from ski resorts to shopping malls. LEGO® bricks are used throughout Chinese educational practices and so to be able to tap into the awareness of how it can help children is a prospect we relish and one we are sure will be a huge success.”

A copy of this announcement is available for download on our RNS page.  


LVCG is pleased to announce that BRICKLIVE Kids’ Café is launching next month in the world famous and neo-futuristic Dongdaemun Design Plaza (“DDP”) in Seoul, South Korea.

Working in partnership with Korean food Celebrity Hino, BRICKLIVE Kids Café will be a permanent venue featuring magnificent LEGO® animals such as a leopard, a lion cub, two macaws and the fan-favourite Feed the Frog game. As well as the dramatic models, the café will also feature BRICKLIVE’s top attractions, including a brick pit, an interactive graffiti wall and racetracks. 

The venue for the Café is itself immensely impressive. DDP is a major urban development landmark in Seoul, and a cultural hub in the historical district of Dongdaemun, South Korea's largest fashion district and popular tourist destination. Designed by British-Iraqi architect Zaha Hadid, winner of the 2004 Pritzker Prize, the DDP was one of the driving forces behind Seoul's designation as World Design Capital in 2010 and it has been lauded as the new hub for design and modern culture in South Korea.

Hino is well known in Korea for designing, creating and launching brands and restaurants around Korea and the Far East. As a result, she is the perfect partner as BRICKLIVE looks to engage new demographics around the world. 

David Ciclitira, Executive Chairman at Live Company Group, said: “Having signed the contract for the launch of 100 Kids’ Cafés by 2022 across China, we are delighted to launch the first BRICKLIVE Kids’ Café in Korea, marking a new license strand for the Brick Live Group. As Korea’s presence on the global stage grows, we are excited to be working with Hino at launch to help amplify the BRICKLIVE brand among new audiences and current fans. To be able to help the BRICKLIVE brand grow with a permanent presence in the spectacular DDP is an opportunity we are looking forward to seeing develop.”

You can read the full statement on the BRICKLIVE Kids’ Café on our RNS page and listen to an interview with David Ciclitira about the new Kids’ Café in Seoul here:


LVCG is pleased to announce the launch of Brick Live International Limited’s latest venture: BRICKLIVE Kids’ Club, having signed a three-year contract with South Korea’s Haevichi Hospitality Guam Inc. 

BRICKLIVE Kids’ Club will be a permanent hotel fixture, creating a colourful 100sqm play zone with 18,000 bricks. It will include a brick pit, BRICKLIVE Build Zones featuring LEGO® Friends and City bricks, a graffiti wall and race track zone.

The concept is a mini version of the two larger BRICKLIVE Centres already located in shopping centres in Seoul.

David Ciclitira, executive chairman at Live Company Group, said: “BRICKLIVE Kids’ Club is another exciting opportunity for BRICKLIVE. Built for LEGO® enthusiasts, BRICKLIVE shows have quickly become some of the world’s fastest growing LEGO-based experiences worldwide and we are very excited to extend mini BRICKLIVE hubs into hospitality spaces to make BRICKLIVE even more accessible. I am personally passionate about providing a learning environment where children can experience that there is no limit to their creativity – so launching a club especially for kids, with the opportunity to scale via our network, felt like a natural step.” 

You can read the full statement on the BRICKLIVE Kids’ Club on our RNS page. 


Even the sun came out for the second offering from BRICKLIVE Basel, as Mark Guest reports. 

BRICKLIVE has returned to Basel for its second year. Opening its doors on one of the hottest April weekends the Swiss city had seen for decades did not deter the crowds from pouring in to see what year two had to offer.

The build up to this event had been epic as months of preparation and promotion, had teased the public with plenty of exciting new features to explore. Taking centre stage of this excitement was the giant 1200 square metre Safari exhibit. Over 80 creature features filled this interactive space containing everything from a giant 2.6m high Bengal tiger to brick-built butterflies. Decorated with foliage, banners and camouflage netting this amazing new zone sprawled around the venues central column like some-sort of magical wildlife park. Fans snapped away at the amazing statues, took part in the giant hippo collaborative build and found gaming fun in the feed the frogs area and giant brick pit. Safari was packed with smiling fans and had already proved a huge hit.

However this central feature was far from the only highlight. New to this BRICKLIVE event were the themed, ever-popular brickpits. For example the large blue pit was transformed into a beach area, with inflatable toys, palm trees and deck chairs surrounding the shimmering blue bricks. Meanwhile down at the black and yellow pit stood a spooky looking raised viewing platform, hiding underneath it a enclosed Batcave for visitors to play in. In fact it would be fair to say the finishing touches through this event were spectacular. The City builder zone was a particular favourite. Surrounded with construction paraphernalia including a barriers, real digger and even hard hats for the builders to wear. The Star Wars zone had also seen an enhancement from last year as beyond the diorama and building section was a Free-to-use prop-filled themed photo booth plus an impressive display of historic sets from across the years of official LEGO releases.

Fans could not fail to be entertained at this impressive brick-filled spectacle. The consoles pods were packed with children playing Minecraft and Dimensions, towering structures were heading roof bound in architecture and the loose bricks in the pits were quickly being transformed into some of the most creative structures we have seen. Bargains were being grabbed from the Brick Lane traders and it was smiles all round as families reluctantly left after the first day.

It would seem the sun shone brightly, inside and out this weekend in Basel with visitors travelling from afar to witness what has become a very noteworthy event. 


LVCG is pleased to announce the debut of a new division, BRICKLIVE Touring, which will take themed BRICKLIVE shows on tour. The first exhibition, entitled BRICKLIVE Animal Paradise, is designed to educate the LEGO fan community about endangered species and will feature more than 65 LEGO animals, including a full-size African elephant and a snow leopard.

LVCG’s David Ciclitira Executive Chairman of LVCG stated: “This is an incredibly exciting opportunity for BRICKLIVE, which we are looking to launch and expand within our Asian markets initially. We believe that the creation of these species in LEGO bricks, together with a tailored educational programme, will be an incredibly powerful way to raise awareness of the vital need to protect endangered species, among both parents and children, while also providing a unique platform to further strengthen and grow the BRICKLIVE brand around the world.”

You can read a full RNS on the new division by clicking the button below and downloading the latest release.

David Ciclitira comments on the China announcement

Live Company Group Executive Chairman David Ciclitira has been interviewed by Andrew Scott of Proactive Investors about the new contracts in China.


LVCG is pleased to announce that Brick Live Centre Education Development (Beijing) Limited (“BL China”), a joint venture of Bricklive Far East Limited, a subsidiary of LVCG, has entered into a contract with new licensee in China to open a second permanent BRICKLIVE centre in China.

Pursuant to the agreement, BL China will open a second permanent BRICKLIVE centre in China in Shanghai in the Autumn of 2018, to be managed and operated by the licensee, Wuhan Realjoy Children Park Management Co. Ltd – a subsidiary of Wuhan DDMC Culture Company Limited. This will follow the opening of the first permanent BRICKLIVE centre in China, opening in May 2018 in the ski resort of Fulong Chongli, an Olympic venue for the Beijing 2022 Winter Games.

LVCG is also pleased to announce that it has secured a 5-year licensing deal with Cross Media Group of Seoul, South Korea, for the exclusive right to open and operate BRICKLIVE branded kids cafes (“Cafes”) in China. Under the agreement, a minimum of five Cafes will be launched in 2018, rising to 30 by the end of 2019, and 100 by the end of 2022.

LVCG's Executive Chairman David Ciclitira stated: “BRICKLIVE is a global brand with an already firm foothold in 17 countries, so we are very excited to extend our reach further into the Far East with two permanent centres in China. We are excited to be working closely with LEGO® in China, a hugely important market for both us and LEGO who recently announced double- digit growth in the region in 2017. We are looking forward to further building our presence there via exhibitions and shows as well as BRICKLIVE events in coming years.”

A full update regarding these contracts is available for download on our RNS page.


The BRICKLIVE Japan tour has returned to Osaka after its success there last year. 

2017 was a great year for the BRICKLIVE brand in Japan with five new events opening across the country (Fukuoka, Yokohama, Shizuoka, Kyoto, Osaka). 

This momentum has been instantly carried through to 2018 as the Numaza event became the first BRICKLIVE event of the year and now the show has returned to Osaka for the second time.  Once again visitors have been enjoying all the favourite features from the Star Wars zone and Minecraft build area to brick pits and graffiti wall. During the show there was the chance to enjoy LEGO® themed workshops with expert builders and explore the amazing fan creations in the BRICKLIVE museum. 

Big Fun in the Big Apple

LEGOLIVE NYC completes its first outing as thousands enjoy a brick-filled weekend, as Mark Guest reports.

“You’ve been amazing New York” echoed from the stage, as the crowd gave a final cheer signifying the end of what was a fantastic weekend of LEGO® building fun. It all started at 2pm on Friday February 16, as crowds of VIK ticket holders poured through the doors for their first taste of LEGOLIVE NYC. They were to be greeted by what was one of the most diverse and interactive events to date, heavily focussed on the “build, learn, create” tagline. Alongside all the normal building zones, this show boasted some exciting new activities from global experts in their field.

Visitors were spoilt for choice as the Immersive Minds team of experts took Minecraft to a new level across two zones. In zone one, children were encouraged to create a story on paper before bringing their scribblings to life using the physical brick, bringing their literal tale to life. However it didn’t stop there as they could then move their creation into one of many stop motion animation booths were they were taught how to create a mini movie out of their tale.

Zone two invited the Minecraft faithful to build digital worlds that they could then visit via VR headsets. Watching the reactions of the children as they climbed and explored their unique universe was a sight to behold. Amidst the smiles on the other side of the zone fans were building on-screen models which were then printed out on 3d printers to take home. The speed at which children grasped all this technology was impressive to say the least.

To reinforce my statement that the show was packed with experts, you only had to turn your head to the Mindstorms and Boost zones where teams of professionals were taking visitors of all ages through the amazing world of motorised and robotic LEGO, making coding a far less daunting task whilst entertaining with fun games like robot sumo.

It seemed that throughout the entire weekend there wasn’t a zone not packed with adoring fans, in fact sessions were sold out on Saturday and word had clearly spread as Sunday saw the queues for door tickets spiral around the venue. One area that was particularly popular was the incredible live stage that hosted fun and games all day long, including appearances from YouTube superstars Rebrickulus and internet phenomena’s Vikkstar, Ali-A and Clare Siobhan. All this intertwined with Master builder sessions led to a very entertaining event throughout.

It would be hard not to argue this was a great event that was consumed with vigour by the adoring public as they turned up in their masses. Big smiles were all around with many requesting another show soon… watch this space.

A message from the MD

The Brick-tacular LEGO® LIVE NYC prepares to open its doors

It’s set to be a show like no other! LEGO LIVE NYC is a full on immersive experience all based around the beloved LEGO® Brick. There will be everything from hands-on building activities, live stage performances, YouTube celebrities and much, much more.

LEGO LIVE NYC will include a range of interactive themed play zones, each offering a distinct experience – from classic building challenges to using coding and robotic technology to program a multifunctional model. In fact, the show has its own dedicated Mindstorms and Boost zone where visitors will be able learn from a team of expert programmers and builders. This is the first event to feature LEGO® Boost with such prominence. With these attractions plus even more added to the line-up, this is a must-attend event for any LEGO fan,

Also on hand will be LEGO® Master Builder Chris Steininger, who will be interacting with fans at his builder help desk in between live performances on the stage. However, Chris is not the only celebrity to be gracing the live stage over the next three days. The show also welcomes the sensational Rebrickulus team, YouTube hotshots Ali-A, Clare Siobhan and Vikkstar who will all be on hand for meet and greets alongside performing some crazy live stage LEGO® themed activities. Continuing the high-energy entertainment will be the TTV channel team as they bring their on screen Boost® expertise to the live arena.

Beyond the live stage visitors will be able to explore the latest LEGO building sets, compete in exciting building challenges, and take photos with LEGO models based on beloved iconic characters. There is multiple themed zones from all your favourite LEGO properties including Star Wars™, Friends, Creator, Technic, Architecture and NINJAGO®, to name but a few.

The Minecraft zones will be an area of particular excitement, as Stephen Reid and his team of experts will be taking building to the next level, assisting fans to bring their brick-built and digital creations into the worlds of augmented reality and VR. Also for those fans looking to keep their models his team will be on hand to convert them into 3D printed models.

Parallel Live’s Managing Director Andy Smith: “I’m happy to announce the launch of LEGO LIVE NYC. Our collaboration with LEGO on this event has resulted in what is probably one of our most exciting shows to date and I look forward to this being the first of many."

There is so much to enjoy at LEGO LIVE NYC its no wonder that the excitement is building as it prepares to open it doors at Pier 36 this Friday (February 16 -18). 

You can read more from New York on our Blog pages

BRICKLIVE Christmas Event Report

The first BRICKLIVE Christmas event has concluded at the Saatchi Gallery in London. 

Download the event report

Live Company Group signs significant Brazil deal 

• New six-year contract sealed for BRICKLIVE events in Brazil
• Oversubscribed placing to raise £1.6 million at 35p per share
• Miton Group plc and others join register as institutional investors
• Shard Capital Partners LLP appointed as joint broker

LONDON, 8th JANUARY – Live Company Group (LVCG) today announces that Bricklive International Limited (BLI), a subsidiary of the newly acquired Bricklive Group Limited, has entered into a six-year contract with Universal Entretenimento e Produções LTDA (UEP) for BRICKLIVE events in Brazil. The contract provides for a guaranteed 30 events every 15 months, increasing the number of contracted BRICKLIVE events in 2018 to approximately 60 – twice the number of shows previously contracted for the year.

BRICKLIVE events have received widespread acclaim as a leading network of partner-driven shows designed to showcase the benefits of LEGO® as an educational tool worldwide. Under the agreement, UEP will organise, promote and stage each BRICKLIVE event, while BLI will source and provide the content. BLI will receive license fees with the potential for further revenues through merchandising and additional content income.

To support the continued expansion of BRICKLIVE's increased network in South America and Asia, LVCG today also announces that it has raised £1.6 million (gross) through an oversubscribed private placing by Shard Capital Partners LLP of 4,571,425 new ordinary shares of 1p each in the company at a price of 35p per new share.

The new shares rank pari passu with the company’s existing issued shares and are being issued under the company’s existing share authorities. The placing price represents a discount of 18 per cent. to the closing price on 5 January 2018 and a premium of 17 per cent. to the price of the company’s placing completed in December 2017. Dealings on AIM are expected to commence on 15January 2018.

LVCG has also appointed Shard Capital Partners LLP as its joint broker alongside existing broker and nominated adviser Stockdale Securities Limited.

LVCG's Executive Chairman David Ciclitira stated: “To start 2018 with such a significant increase in contracted events speaks volumes for the success of the BRICKLIVE brand. Having had such a successful start to the year, I look forward to continued growth in 2018, especially in our expanded emerging markets. We are delighted to welcome our new institutional and other investors to the register, including Miton Group plc.”

Coverage of the latest announcement

David Ciclitira comments on the Brazil announcement

Live Company Group Executive Chairman David Ciclitira appeared on Proactive Investors to comment on news from Brazil.

BRICKLIVE Japan hosts 1st show of 2018

The 2018 tour has been successfully launched in Numazu, Japan. The city is located in eastern Shizouka Prefecture, about 130km west of Tokyo. 

The show, which ran from 5-8th January, was the first BRICKLIVE show of the year. Many more exciting events will follow including events in New York in February, Basel in April and the launch of the ASEAN tour.


The company behind the successful BRICKLIVE events has now listed on London’s stock exchange.

On the 22nd December 2017 the newly formed ‘Live Company Group’ (formerly trading as Parallel Media Group) listed on London’s Junior stock exchange with a valuation of £14.5m. This announcement received a warm welcome from the markets and media with numerous mainstream bodies reporting positively on this news.

Specialising in LEGO® themed events the Company has experienced a dramatic rise in business throughout 2017 launching 17 shows across four continents (North America, South America, Europe and Asia). The brand has seen over 500,000 visitors walk through their doors in just under 12 months.

Talking about the public announcement, executive chairman David Ciclitira said “this marks a momentus point in a successful year and now gives the company the ability to continue to grow.”

2017 has undoubtedly been a great year for the brand and the Company. Its trademark interactive events, themed around the world of LEGO® creativity and building clearly hold a global appeal and there shows no sign of the demand slowing as in 2018 BRICKLIVE aims to have over 30 events worldwide with a longer term target of over 100 shows per year in 2020.

Proactive Investors - share price goes vertical 

Parallel Media Group acquires Brick Live and Parallel Live as it brings BRICKLIVE to AIM

David Ciclitira interviewed by Andrew Scott of Proactive Investors

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