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Entertainment, Sports and Worldwide Events


Live Company Group is a Public Limited Company incorporated in England and Wales.

Live Company Group (LVCG) plc is a live events and entertainment group. LVCG is divided into four divisions; BRICKLIVETM, Live Company Sports and Entertainment (LCSE), K.Flex and StART Art Global.


BRICKLIVETM is a global content provider for brick-based events, focused on creating an environment that encourages interactive play, fosters creativity, collaboration and physical experiences in an inclusive and safe environment. LVCG owns the BRICKLIVETM brand.

Our production unit, Bright Bricks produces our mesmerising models.

Since it first started, BRICKLIVETM has grown rapidly in Europe, Asia, South and North America with over 225 events happening since its inception in 2017 of which 30 events and tours took place in 2022. We continue to look forward to growing the brand and working with partners across the world to deliver memorable and enjoyable experiences at our BRICKLIVETM events. Over 225 events happening since its inception in 2017 of which 30 events and tours took place in 2022. In 2023 there were 15 BRICKLIVE tours and shows. There are 11 shows booked for 2024 and lots more exciting news and events to be announced! 


The second division, LCSE was formed in December 2020 which manages a number of global sports, entertainment and lifestyle events, which has included the Volvo Ocean Race, ITU Triathlon World Cups staged in Cape Town and Abu Dhabi, Stellenbosch Wine Festivals, FIA World Rallycross Championship, Formula E Cape Town E-Prix and Cape Fest.


The third division is K-Pop which owns the K.Flex and KPOP LUX brands. K.Flex is Europe's first ever Mega K-Pop music festival. The inaugural event took place in Frankfurt in May 2022 at the Deutsche Bank Park Stadium. On 22nd July 2023, LVCG brought Kpop to the Civitas Metropolitano stadium in Madrid with a one day super show attracting over 40,000 fans. It is LVCG’s strategy going forward to extend the Kpop concert concept into other cities in Europe and globally.

StART Art Global

The fourth division is StART Art Global. StART Art Global is a combination of both physical art shows and a digital art platform. StART Art Global launched its inaugural art fair in South Korea in September 2022 and staged the 10th anniversary edition of StART at Saatchi Gallery in London, 11-15 October 2023. StART Art brings together a dynamic mix of international artists and galleries from Europe, America and Greater Asia.